The redesign of the digital presence was driven by a clearly defined global creative vision implemented across brand, product, and marketing. This full-scale rebranding initiative included a complete overhaul of the visual identity, website, and scalable B2B platform. The result enhanced the customer experience, increased conversions, and positioned the brand as a leader in cloud accounting.

Redesigned a legacy website structure of over 3,000 pages, introducing a visually advanced, highly animated homepage that set a new direction while preserving brand consistency. Implemented within an optimised code stack, the update significantly improved performance, accessibility, and visual coherence. The result elevated the overall user experience and earned industry recognition.

Developed a multimedia-rich content hub celebrating unsung innovators in technology and design. The initiative combined a bold visual identity with immersive storytelling, culminating in a video campaign showcased at NASDAQ Times Square during key fintech events in New York. Reaching over 15 million people in 2023, the project elevated brand presence and demonstrated the creative edge of the organisation.

Produced a collection of motion design and video content capturing brand narratives through 2D animation, motion graphics, and editorial video. Presented as reels, the work demonstrated strong storytelling across commercial, digital, and brand contexts.

The redesign of the digital presence was driven by a clearly defined global creative vision implemented across brand, product, and marketing. This full-scale rebranding initiative included a complete overhaul of the visual identity, website, and scalable B2B platform. The result enhanced the customer experience, increased conversions, and positioned the brand as a leader in cloud accounting.

Redesigned a legacy website structure of over 3,000 pages, introducing a visually advanced, highly animated homepage that set a new direction while preserving brand consistency. Implemented within an optimised code stack, the update significantly improved performance, accessibility, and visual coherence. The result elevated the overall user experience and earned industry recognition.

Developed a multimedia-rich content hub celebrating unsung innovators in technology and design. The initiative combined a bold visual identity with immersive storytelling, culminating in a video campaign showcased at NASDAQ Times Square during key fintech events in New York. Reaching over 15 million people in 2023, the project elevated brand presence and demonstrated the creative edge of the organisation.

Produced a collection of motion design and video content capturing brand narratives through 2D animation, motion graphics, and editorial video. Presented as reels, the work demonstrated strong storytelling across commercial, digital, and brand contexts.